Space: TheImaginationStation re Drive-In Classics Promo

NATIONAL SPECIALTY SERVICES PANEL
(CBSC Decision 01/02-0699)
R. Cohen (Chair), R. Cugini, E. Duffy-MacLean, M. Hogarth, H. Pawley

THE FACTS

Most of the advertising for Drive-In Classics, during this time frame, has been of a sexual nature, usually concerning itself with a lot of overflowing breast shots.

I don't believe Space TV has any type of standard to govern themselves if they would air such a commercial.  At no time is incest a content for broadcasting, however I find it even more disturbing because of the age group watching tv at this time.

In re-reading my letter of complaint I don't know if I made clear that the incest content of the advertisement was NOT about a movie showing the wrongness of incest.  On the contrary, it was used as a sexual lure to a movie which was completely concerned with sex.

After reviewing the piece in question, I must say that we completely agree with your position. The ad for Vixen has been withdrawn from all our stations as we agree with you that it was in questionable taste and should not have made it to air.

As a result of your complaint we have also reviewed our procedures for approving Drive-In Classics promotional spots for content and appropriateness, prior to their being scheduled on Space, so that this situation does not re-occur.

Incest as an acceptable sexual practice for entertainment purposes is not “questionable taste”; it is unethical broadcasting and against the law.  Anyone reviewing the promo spot in question can see that.  None of this has caused me embarrassment, only deep frustrated concern that something like this could be broadcast on a Canadian television station.  I made the assumption that laws and codes of ethics were in place to regulate your industry.  Or just as important that CHUM Limited would have standards of ethical broadcasting.

THE DECISION

The National Specialty Services Panel considered the complaint under the following provision of the Canadian Association of Broadcasters' (CAB) Voluntary Code Regarding Violence in Television Programming:

CAB Violence Code, Article 3 (Scheduling):

        Programming

     Programming which contains scenes of violence intended for adult audiences shall not be telecast before the late evening viewing period, defined as 9 pm to 6 am.

   To accommodate the reality of time zone differences, and Canadian distant signal importation, these guidelines shall be applied to the time zone in which the signal originates.)

3.2        Promotional material which contains scenes of violence intended for adult audiences shall not be telecast before 9 pm.

Incest: Adult Content

The Watershed and Promotional Spots

that the exemption relating to the originating time zone in Article 3 is exceptional and applies only to the scheduling issue.  It is not present in any other article of the Code and has no application to the question of the requirements for the inclusion of advisories established in Article 5 of the Violence Code.

In the result, the Panel considers that the broadcast by Space: TheImaginationStation of the promo for the film Vixen on Drive-In Classics is in breach of Article 3.2 of the CAB Violence Code.

Broadcaster Responsiveness

ANNOUNCEMENT OF THE DECISION

The Canadian Broadcast Standards Council has found that Space: TheImaginationStation breached provisions of the Canadian Association of Broadcaster's Violence Code in its broadcast of a promotional spot for Drive-In Classics on March 25, 2002.  The spot contained video clips of scenes from the film Vixen which included sexual content, among other things referring to incest, that was intended for adult audiences.  By broadcasting that promotional spot before the Watershed hour of 9:00 pm in the Pacific time zone, Space: TheImaginationStation breached the Watershed requirement set out in Clause 3.2 of the CAB Violence Code.

This decision is a public document upon its release by the Canadian Broadcast Standards Council.